Agassi Sports Entertainment Corp. ($AASP) Partners with MKTG for Global PR Strategy
Agassi Sports Entertainment Corp. (OTC PINK: AASP) has selected MKTG Sports + Entertainment as its Public Relations Agency of Record as the company aims to strengthen its brand positioning and visibility in the racquet sports market. This strategic partnership comes during a pivotal phase for ASE, as it continues to innovate within the sports entertainment landscape.
MKTG Sports + Entertainment, a subsidiary of dentsu, operates globally in over 140 markets, providing expertise in strategy, partnerships, experiential marketing, and communications. Their collaboration with ASE will leverage the extensive resources available through dentsu Sports Analytics, focusing on data-driven insights to enhance sponsorship valuation and fan engagement.
The public relations team at MKTG will be spearheaded by sports PR specialist Stephanie Rudnick, who will oversee operations in both the US and Australia, ensuring a comprehensive approach to communications that includes brand positioning, product launches, earned media, and enhancing executive visibility.
This partnership coincides with the development of ASE’s Agassi Intelligence platform, which aims to revolutionize player development and community engagement through personalized experiences in racquet sports. The platform is set to incorporate advanced technologies such as AI-powered coaching and tailored equipment recommendations, initially focusing on tennis before expanding to other racquet sports like pickleball and padel.
Stephanie Rudnick, General Manager PR at MKTG, expressed excitement about the collaboration, stating, "Our team brings deep experience in tennis and will work diligently to ensure ASE's stories resonate in key markets. By integrating insights from dentsu Sports Analytics, we can create impactful campaigns grounded in a thorough understanding of global fan dynamics. We are thrilled to support ASE during this transformative stage of their journey."
Glenn Lovett, Global Managing Director of dentsu Sports Analytics, added, "ASE is poised for a groundbreaking chapter in racquet sports, and we are proud to assist in their mission to redefine player engagement through innovative technology."
Ronald Boreta, CEO of Agassi Sports Entertainment, emphasized the importance of this partnership, stating, "MKTG’s expertise aligns perfectly with our growth ambitions, enabling us to build long-term credibility and visibility as we scale our operations. Our focus remains on enhancing how individuals learn, train, and connect through racquet sports."
Day-to-day account management will be coordinated by Emmanuel Cavaleri, Public Relations Manager at MKTG in Los Angeles, with oversight from Stephanie Rudnick in Sydney.
For more details about Agassi Sports Entertainment, visit www.agassisports.com. You can also check out more about the company’s developments at Inside Ticker.