Distribution Agreement with Finland’s Fluid Intelligence Oy
Sulnox ($SNOX), the greentech company delivering lower fuel costs and emissions with zero capex, is pleased to announce a distribution agreement with Fluid Intelligence Oy (“Fluid Intelligence”), a major provider of Net Zero Lubrication solutions to the heavy industry, logistics, and process sectors.
About Fluid Intelligence Oy
Established in 2017 and operating through a global partner network from its two locations in Finland, Fluid Intelligence serves all of Sulnox’s key target sectors: marine, road fleets and logistics, mining and heavy equipment, industrial and manufacturing, and power generation. Additionally, the company supplies the steel, chemical and paper industries, and the waste management sector, working alongside original equipment manufacturers (OEMs) and maintenance, repair and overhaul organisations (MROs).
Expansion Plans and Unique Offerings
Introduced and managed by Sulnox distributor A&S International, Fluid Intelligence currently covers all Nordic countries, Germany and other EU nations, and is in the process of expanding to the GCC. The company also operates in Asia, notably India.
This agreement marks a unique and highly complementary extension for Fluid Intelligence, which has not previously operated in the fuel segment. Their core focus has been end-to-end lubrication lifecycle management for engines and machines in industrial and logistics organisations pursuing Net Zero strategies, supported by its Fluid Eye® digital platform.
Innovative Solutions for Efficiency
The platform aids in lubrication planning for efficiency in costs and emissions, recycling advice, and monitoring, optimisation, and reporting. Fluid Intelligence provides additives and enhancers for lubrication but has not distributed fuel treatment solutions aimed at reducing fuel usage or emissions.
Offering a mix of traditional expert services, lab services, and product sales, Fluid Intelligence leverages a deep understanding of industrial and logistic machinery performance, operational reliability, and emission management technologies, including real-time oil condition monitoring through its Connected Oil® solution family.
Distribution Strategy for Sulnox Eco
Proposed distribution channels for Sulnox Eco, the core product of Sulnox, include direct sales, online and digital marketing, participation in industry events and trade shows, and following the initial launch in Finland, leveraging the broader Fluid Intelligence distributor network.
Executive Comments
Ben Richardson, CEO of Sulnox, commented on the agreement: “Fluid Intelligence presents an exciting, multi-industry distribution opportunity in the Nordic market, with significant potential further afield. We look forward to demonstrating Sulnox Eco’s capabilities in marine, road transport and beyond, supported by our new partner’s deep understanding of the needs of major businesses striving towards Net Zero against a background of rising costs.”
Mika Perttula, CEO of Fluid Intelligence, added: “Sulnox Eco complements our existing offering extremely well. Expanding our portfolio to include a fuel conditioner, particularly a proven greentech solution, is very appealing for our customers. They can now enjoy a holistic programme of machine fluid performance management, maximising their machines’ operational reliability and energy efficiency while minimising costs and emissions.”
Angus Macdonald, Director of Sulnox master distributor A&S International, stated: “We are delighted to have helped to bring together two leaders in engine efficiency solutions for industry. This important agreement is a win for both, with significant potential for international expansion.”
For further information, please contact: Alex Judd, Head of Marketing & Communications. Nick Harriss / John Depasquale / Ashur Joseph.
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