Codere Online Luxembourg S.A. (CDRO), a prominent online gaming operator in Spain and Latin America, has announced a significant improvement in its brand ranking.
As of July 10, 2025, the Codere brand has ascended to the 77th position in the latest Brand Finance ranking of Spain's most valuable brands, a rise from 85th in 2024. This achievement underscores Codere's status as the only gaming brand within this prestigious list, maintaining its longstanding presence since 2010 alongside renowned companies like Zara, Vueling, and Movistar.
The past year has been marked by Codere Online's expansion in its key markets, particularly in Spain and Mexico. The company has successfully enhanced its brand visibility through strategic partnerships with football powerhouses such as Real Madrid and C.F. Monterrey, notably during activations around the FIFA Club World Cup.
Alberto Telias, Chief Marketing Officer of Codere Online, expressed pride in the brand’s growth, stating, "Our marketing and sponsorship efforts over the last 12 months have been reflected in the consolidation of our status as a market-leading brand in Spain. We’re proud of the experiences we offer our customers that truly allow them to connect with the Codere brand.”
Codere Online began its operations in Spain back in 2014. For the twelve months ending March 31, 2025, the company reported net gaming revenue exceeding 87 million euros in Spain, with an impressive average of over 50,000 active players monthly.
Codere Online encompasses Codere Online Luxembourg, S.A. and its subsidiaries. Launched in 2014, it operates under the well-established Codere Group, offering a robust online sports betting and casino experience through its advanced website and mobile applications. The company's footprint extends across Spain, Mexico, Colombia, Panama, and Argentina, complementing Codere Group's physical operations across Latin America.
Codere Group itself is a multinational entity focused on entertainment and leisure, boasting nearly four decades of experience in the private gaming sector and operating in seven countries across Europe and Latin America.
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