Initiative Offers Tools, Support, and $25,000 in Debt Relief
Jacksonville, Florida-- As rising costs and increasing debt continue to affect households throughout the Southeast, VyStar Credit Union has unveiled the VyStar Debt Payoff Challenge. This action-oriented initiative aims to help families regain financial stability by providing essential tools, education, and community support.
The challenge is rooted in findings from The State of Financial Stability in the Southeast, a financial health study conducted by VyStar in collaboration with TransUnion, which surveyed 2,800 residents in Jacksonville, Orlando, and Atlanta. Insights from over 400 nonprofit partners and the United Way ALICE® Report further informed the study.
Key findings indicate that many residents are facing significant financial pressures:
"The insights from The State of Financial Stability in the Southeast reveal just how deeply rising debt is destabilizing families across our region," said Dana Karzan, Chief Marketing Officer at VyStar. "We are committed to providing real solutions that help restore stability and confidence. The VyStar Debt Payoff Challenge is a proactive step toward empowering individuals to overcome financial stress and build a better future."
Launched in late January, the Debt Payoff Challenge provides members with practical tools, expert guidance, and a supportive community to reduce debt and enhance financial confidence. Participants will have access to educational resources, workshops, and an online community aimed at fostering progress toward financial wellness.
At the conclusion of the challenge, VyStar will announce the total debt reduced by participants and celebrate five winners, each receiving $5,000 to aid in their debt repayment.
Sean Flynn, Vice President of Card and Banking at TransUnion, expressed enthusiasm for the initiative, stating, "As consumers learn more about their personal finances and the tools available to help them reduce debt, they take meaningful steps toward improving their overall credit profile. Strengthening that profile can open doors to future opportunities, such as applying for loans or purchasing homes."
Community members interested in participating in the VyStar Debt Payoff Challenge can find more information and sign up by visiting vystarcu.org/debt-payoff. They are also encouraged to join the savings #withVyStar Facebook Group for updates and success stories.
NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal Florida and Georgia residents who are 18 or older. The challenge began on January 26, 2026, and concludes on April 30, 2026. For complete rules, visit official rules. SPONSOR: VyStar Credit Union.
VyStar Credit Union is the second-largest credit union in Florida, boasting 79 full-service branches and over one million members. With assets exceeding $14 billion, VyStar serves a broad community, providing access to 55,000 surcharge-free ATMs worldwide. For more details, visit vystarcu.org and follow on social media platforms.
TransUnion is a global information and insights company dedicated to ensuring that individuals are reliably represented in the marketplace. With a commitment to fostering economic opportunities, TransUnion provides innovative solutions that empower consumers and businesses alike.
For more information about VyStar’s financial initiatives, visit Inside Ticker.