Ultrack Systems Inc. (OTC: MJLB) has announced remarkable advancements achieved by its wholly owned subsidiary, Better Pets, throughout 2025. This progress encompasses a range of regulatory, branding, commercialization, and digital transformation milestones that position the company for further growth in 2026, as the global pet wellness industry continues to expand.
AI-Driven Digital Launch: mybetterpets.com
Better Pets has officially unveiled its new AI-powered interactive website, now live at mybetterpets.com. The upgraded platform introduces an intelligent user experience designed to enhance consumer engagement.
This new digital interface reflects the brand’s commitment to integrating regulated pet wellness products with modern consumer technologies. Management believes this strengthens Better Pets’ position in the rapidly growing premium pet care segment.
Market Insights
Research from Grand View Research, Fortune Business Insights, and Euromonitor International indicates that the global pet care market is expected to exceed $250 billion by the end of the decade. This growth is fueled by increased pet humanization, premiumization, and rising demand for regulated wellness products. Within this expansion, categories focusing on topical care and health support are among the fastest-growing in regulated markets such as Canada and the United States.
Strategic Product Focus & Regulatory Validation
In 2025, Better Pets secured ownership of over seven formulations and strategically concentrated on commercializing Pet Balm, enabling a streamlined market entry.
A significant regulatory milestone was reached when Better Health Sciences for Pets obtained Health Canada Veterinary Product Notification (VPN) numbers for two products, confirming compliance with Canadian regulations and facilitating lawful commercialization. Regulatory approval remains a critical barrier in the pet wellness sector, serving as a cornerstone for long-term brand credibility.
Trademark Clarification – February 9 Update
On February 9, Better Pets' legal counsel submitted a formal response to the United States Patent and Trademark Office (USPTO) regarding a previously issued Suspension Notice. This suspension occurred after the USPTO inadvertently overlooked documentation confirming an already registered Canadian trademark. Management anticipates a resolution soon and does not foresee any material impact on ongoing operations.
Commercial Launch & Brand Expansion
In October 2025, Better Pets launched its first Health Canada-approved product, Pet Balm, marking its transition from development to active commercialization. Ultrack Systems Inc. has engaged Empire Media Worx as its agency of record to spearhead a brand modernization initiative. Multiple branding concepts have been validated, and final packaging has been approved, leading to production-ready labeling.
Distribution & Retail Readiness
Better Pets is advancing a hybrid distribution model that combines direct-to-consumer e-commerce via mybetterpets.com and distributor-supported retail expansion. Freedom Pet Supplies, representing approximately 1,800-2,000 retail locations, has agreed in principle to carry Better Pets products pending final packaging rollout.
With regulatory approvals in place and digital infrastructure launched, Better Pets is poised for execution in 2026.
Forward-Looking Portfolio Updates
Management has indicated that additional updates regarding the PurRx strategy and Ultrack’s tracking division will be forthcoming as strategic decisions are finalized. The combination of these developments positions Better Pets to capitalize on the accelerating global pet wellness market, driving long-term shareholder value.
About Ultrack Systems Inc. (OTC: MJLB)
Ultrack Systems Inc. is a diversified technology and asset management company focused on identifying, acquiring, and scaling high-potential businesses across key growth sectors, including smart logistics, digital health, and consumer wellness. Through strategic innovation and disciplined management, Ultrack aims to build value-driven brands that significantly impact today's evolving marketplace. For more information, visit ultrack.ca.
About Better Pets
Better Pets is a Canadian-owned premium pet wellness brand dedicated to helping pets lead healthier, happier lives. Operating under the Better Health Sciences portfolio, the company specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America. Visit mybetterpets.com for more details.
Safe Harbor Statement
This press release may contain forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. The company has attempted to identify these statements with terms such as "anticipates," "believes," "estimates," "expects," "plans," and similar expressions. These statements are based on current beliefs and available information, and involve known and unknown risks that could cause actual results to differ materially from those expressed. The company undertakes no obligation to update forward-looking statements.
For investor inquiries, contact: info@ultrack.ca. For more information, visit ultrack.ca or mybetterpets.com.